ONE DISTRICT ONE PRODUCT

Anantapuramu District One District One Product
Cotton/Jeans Pants:

INTRODUCTION:

Rayadurg, located in the Anantapuram district, has gained recognition for its thriving garment industry, particularly in the production of stitched jeans of various brands and designs such as stylish and trendy Heavy distressed shaded washed light grey Jeans / cotton Lycra fabric with stretch. This business has flourished into a multi-billion-crore industry, with 20 units employing around 150 workers each for stitching and related tasks. Additionally, there are around 400 families involved in stitching jeans from their homes and selling them in the market, a practice that has been sustained for several decades.The town of Rayadurg has become renowned for its expertise in stitching jeans, attracting orders from prominent companies. These entrepreneurs establish units that hire between 100 and 150 employees for tasks such as stitching, packing, and supplying jeans to customers. On average, approximately 60,000 jeans are manufactured per day in Rayadurg.
This garment industry plays a significant role in employment generation, directly and indirectly providing livelihoods to around 50,000 people. Following agriculture, jeans production stands as the second largest employment avenue in the region, making Rayadurg a semi-urban area with a high concentration of skilled manpower. It is worth noting that nearly every household in Rayadurg is involved in some aspect of jeans manufacturing, such as cutting, stitching, dyeing, ironing, and packing. In essence, the entire town operates as one large production line.The workforce in this jeans manufacturing hub consists predominantly of women, comprising 60-70 percent of the total workforce. Many of these women hail from Rayadurg and nearby villages. The jeans manufactured in Rayadurg are supplied to various branded jeans companies and malls in Hyderabad, Bangalore, Chennai etc as well as being exported to other parts of the country. Noted branded companies often choose to outsource their work orders to Rayadurg due to the region’s expertise in jeans production.

Promotion Activities done through social media

1,Rayadurgam Jeans Manufacturer | Rayadurgam Jeans | Anantapur vlogs | Jabardasthvlogs anantapur

2. Special Story on Ananthapur Rayadurgam Jeans Factory

Promotion Activities done through Print media

ONE DISTRICT ONE PRODUCT INITIATIVE:

CFC Building

The recognition of Rayadurgam town as the Cotton and Jean Cluster highlights the significant role it plays in the garment industry. With every household involved in some aspect of jeans manufacturing, such as cutting, stitching, dyeing, ironing, and packing, it showcases the town’s dedication and expertise in this field.

33/11 KV SUBSTATION

To support the growth and development of the garment industry in Rayadurgam, the government has taken initiatives to provide infrastructure facilities and skilled manpower. One such initiative involves imparting training on Zuki Machines in Garmenting to the garment unit holders. These machines are widely used in the garment industry for various sewing and stitching processes, and training in their operation equips the workers with the necessary skills to enhance productivity and quality.
By providing infrastructure facilities and training programs, the government aims to create a conducive environment for the garment industry to thrive in Rayadurgam. This support helps in improving the efficiency of the production processes and contributes to the overall growth and success of the Cotton and Jean Cluster.

DETAILS OF DISTRICT NODAL OFFICER:

Details of Officer in charge for ODOP related activities in Ananthapuram District

Appaji,B.Sc.,LLM.,

District Handlooms and Textiles Officer,

Nodal Officer for ODOP (Cotton/ Jean Pants) of Ananthapur District

Contact Number: 8639049968.

Nagaraja Rao

District Industrial Officer,

Industries Department,

Ananthapuramu District

Contact Number:9848489948

Details of Dedicated ODOP Team in Ananthapuram District

Sri S.Basavaraju,M.A.,M.Phil,

Development Officer (H&T),

O/o the District Handlooms and Textiles Officer,

Ananthapuramu,

Contact No. 9247341116.

Murali mohan,B.Sc.,M.C.A.,

Assistant Development Officer (H&T),

O/o the District Handlooms and Textiles Officer,

Ananthapuramu,

Contact No. 7989438996.

Sivashankar Reddy,

Manager,

Textiles Park Rayadurg

Udegolam,Rayadurgam.

Contact No.9985247130.

Details of Dedicated Helpline & E-mail ID

Helpline Number: 8008705734

E-mail ID: dhto.atp.hnt@gmail.com

SUCCESS STORY of SUMA GARMENTS

Unit Name : Suma Garments

Proprietrix : Smt. Valmiki Lakshmi,

W/o Sri V. Hemanth Kumar,

Plot No.26, Textile Park,

74 Udegolam VI,

Rayadurg Mandal,

Anantapuramu District

Unit: Manufacture of Readymade Garments.

Project Cost: Rs.80,00,000/-

Smt. Valmiki Lakshmi, hails from OBC community. Smt V.Lakshmi , has availed financial assistance Term loan of Rs. 65.00 Lakhs from State Bank of India, Rayadurg. After obtaining financial assistance by State Bank of India, Rayadurg she has been established M/s Suma Garments, at Plot No.26, 74 Udegolam VI, Rayadurg engaged in the manufacture of Readymade garments unit, providing employment to 30 members. Sri V. Hemanth Kumar, her husband is assisting her in running and maintaining the unit. The unit has been supported with Investment Subsidy under IDP 2015-20 policy to an amount of Rs.36,40 Lakhs.

Upon requesting her response before and after establishment of own unit, she responded with gratitude and gratefulness towards Industries Department for immense support and guidance in every step right from Sanction of Loan from Bank, Approvals in Single desk portal, filing of application, Procurement of Machinery, establishment of plant, Power connection and up to receipt of subsidy within the time frame. Her financial status and living condition now has been elevated.

Details of Grievance redressal form

https://spandana.ap.gov.in/

EXPORT PROCEDURES REGULATIONS Click Here

Upcoming events

https://www.bharat-tex.com/

https://10times.com/denim-show

Details of Authorized Suppliers

S.NO	NAME OF THE FIRM	PRESIDENT	MOBILE NO
1	SRI SAI SELECTION	P.VENKATESWARLU	9396452309
2	PADMAVATHI ENTERPRISER	C.FIROJABEGUM	9493420005
3	S.S.CREATION	T.HANUMATHU	9440822875
4	SWAGATH APPERALS	B.M.IBRAHIM	9440231525
5	SRI VENKATESWARA DRESESS	G.VENKATESULU	9440703149
6	MADHAVA ENTERPRISESS	D.GANGADHARA	9440778081
7	SHIRIDI SAI ENTERPRISES	P.MALLIKARJUNA	9440333786
8	SATEESH GARMENTS	A.CHANDRA SEKHAR	9441012395
9	SANTHOSH DRESESS	B.OMPRAKASH	9440699507
10	RAJARAJESWARI APPERALS	V.M.RAJASEKHAR	9490738963
11	PADMAVATHI GARMENTS	D.N.PRASAD	9441420555
12	LIBAS GARMENTS	C.IBRAHIM	9493420005
13	H.R.GARMENTS	K.B.MURALI	9440567328
14	SURESH GARMENTS	SHIVARAJ	9440705190
15	SWATHI GARMENTS	V.M.GANGADHARA	9440706315
16	S.V.CREATION	C.SIVAPPA	9440854619
17	SLR CREATION	DEVARAJ	9441427220
18	OM ENTERPRISESS	K.RAJU	8985086778
19	SRR DRESESS	Y.PRASAD	9440721765
20	VLN GARMENTS	LAKSHMINARAYANA	9490538613
21	LAKSHMIGANAPATHI GARMENTS	V.M.GANGADHARA	9440706315
22	SRI SARASWATHI CREATIONS	V.M.BHASKAR	9440705171
23	LALITHA GARMENTS	M.VANNOJI RAO	9440924181
24	HAMPI DRESESS	K.RAJASEKHAR	9440557566

LIST OF ACTIVITIES BEING UNDERTAKEN BY DISTRICT ADMINISTRATION UNDER ODOP INITIATIVE

The Government has been actively involved in supporting the growth and development of entrepreneurs in Rayadurgam through various initiatives. Organized sensitization Programme on New Industrial Policy-2023-2026 to educate existing entrepreneurs and the next generation of entrepreneurs about the policies, regulations, and opportunities provided by the government to promote industrial growth. These programs help entrepreneurs stay informed about the latest policies and make informed decisions regarding their businesses, there by fostering an environment of innovation and progress.

In addition, training programs have been conducted to provide skilled workers to the entrepreneurs’ units. By imparting relevant skills and knowledge, these training programs ensure that the workforce is equipped with the necessary expertise to contribute effectively to the growth of the garment industry in Rayadurgam. This, in turn, enhances the productivity and competitiveness of the entrepreneurs’ units. Furthermore, the government’s efforts in creating employment opportunities for unemployed rural women are commendable. By providing training and employment in the garment industry, these initiatives empower women and enable them to contribute to the economic development of the region. This not only helps alleviate unemployment but also promotes gender equality and socio-economic progress.

Overall, these initiatives showcase the government’s commitment to fostering a favorable business environment, providing support and resources to entrepreneurs, and generating employment opportunities for the local community. By empowering entrepreneurs and creating skilled employment opportunities, Rayadurgam can continue to thrive as a prominent garment manufacturing cluster.

TRAINING CENTER AT PURA

TRAINING CENTER AT CFC BUILDING AT TEXTILE PARK

TRAINING CENTER AT CFC BUILDING AT TEXTILE PARK

Training by DRDA,

DETAILS OF ODOP SENSITISATION WORKSHOPS BEING CONDUCTED FOR CURRENT STAKEHOLDRS AND NEXT GENERATION

STAKEHOLDERS

organized an awareness program on the Integrated Processing Development Scheme (IPDS), aimed at facilitating the establishment of a Common Effluent Treatment Plant (CETP). The program aimed to raise awareness among entrepreneurs about the benefits of establishing a CETP, primarily reducing the expenditure incurred on transport and dyeing charges.
During the awareness program, participants were educated about the advantages of a CETP, which allows multiple entrepreneurs to collectively treat and process effluents generated from their respective units. By pooling resources and sharing the costs of treatment, entrepreneurs can significantly reduce their expenses on transport and dyeing charges.
The program highlighted the key features and benefits of the IPDS and CETP, including improved waste management, cost savings, compliance with environmental regulations, and the promotion of sustainable practices. Entrepreneurs were provided with detailed information on the process of establishing a CETP, including the necessary steps, guidelines, and support available from the government.
By organizing this awareness program, the government aimed to encourage entrepreneurs to adopt environmentally friendly and cost-effective practices through the establishment of a CETP. This initiative is expected to contribute to the sustainable growth of the garment industry in Rayadurgam while minimizing the environmental impact and financial burden on individual entrepreneurs.

AWARENESS PROGRAM ON CENTRAL SCHEMES

AWARENESS PROGRAM ON STATE SCHEMES

S.NO.	Name	Mobile Number
1	Sri. D.Sivashnakar Reddy,Manager, Textile Park, Rayadurg	9985247130
2	Smt. Geetha, Trainer in Garmenting, Rayadurg	9177942796
3	Sri. Hemanth,Master Trainer & Technical Support	9110750872

DETAILS OF ACCOUNT HOLDERS OF ALL TRANSACTIONS (SALES):

S.No.	Applicant ID	Applicant Name	Unit Address	Category	Activity	Project Cost	MM	Name of the Bank	Financing Branch IFSC CODE	Account Number
1	DIAP212095- 10368884	Kurakula Shivashankara	1 Gummaghatta Dist:ANANTHAPUR Pin:515863	General	Readymade Garments	950000		APGB	APGB0001018	91159634869
2	DIAP212095- 10432271	ERIKULA SUDHA	# 11-337,GOVT HOSPITAL BACKSIDE, ARAVIND NAGAR,ANANTAPUR	ST	Readymade Garments	2500000	237500	Bank of Baroda	BARB0ANAPOL	24240600005613′
3	DIAP212095- 10219088	BALA JAYAPRADA	D.NO.4-1168-B, NANDAMURI NAGAR , PAPAMPETA	OBC	Readymade Garments	500000	625000	Bank of Baroda	BARB0VJANPU	75350600005725′
4	DIAP212095- 10427835	YALLANNA GARI VENKATA LAKSHMI	15-279-1 TALUKA OFFICE BACK SIDE WARD NO 15 TADIPATRI	OBC	Readymade Garments	530000	175000	Canara Bank	CNRB0013121	3341108000319′
5	DIAP212095- 10400530	R.LAKSHMI DEVI	# 2-10,B C COLONY,OBULAPURA M, ANANTAPUR	OBC	Readymade Garments	1000000	350000	Canara Bank	CNRB0013157	170005053718
6	DIAP212095- 10225146	Vannappa Gari RavindraReddy	3-80 B C COLONY Rayadurg	General	Readymade Garments	2499023	624756	Canara Bank	CNRB0013165	170004725130
7	DIAP212095- 10221025	KOLIMI BASHEER	6-73 BC Colony Kalugodu Rayadurg	Minor ity	Readymade Garments	999995		Canara Bank	CNRB0013165	–
8	DIAP222095- 10473111	D ASHOK KUMAR REDDY	12-2-536, NEAR YELLAMMA TEMPLE, ASHOK NAGAR MAIN ROAD, ANANTHAPUR	General	Readymade Garments	1000000	349998	Indian Bank	IOBA0001281	128103708000147
9	DIAP222095- 10582844	GOTTE PAVITRA	R.NO:5 OGETY COMPLEX, GVP COLONY, TADIPATRI	SC	Readymade Garments	1000000		SBI	SBIN0000923	41348239197
10	DIAP18192095- 8093522	SAKE LAXMIDEVI	SIDDARAMPURAM VILLAGE B.K SAMUDRAM MANDAL	SC	Readymade Garments	600000	350000	SBI	SBIN0006108	39592109378
11	DIAP19202095- 9234699	BOYA BABU	1/1460, Chakali Veedhi, PAMIDI (M), ANANTHAPUR	OBC	Readymade Garments	300000	210000	SBI	SBIN0013164	39896447766
12	DIAP212095- 10229538	MUDE OBULAMMA	GANNEVARIPALLI COLONY TADIPATRI Dist:ANANTHAPUR Pin:515411	ST	Readymade Garments	500000	75000	Union Bank of India	UBIN0931128	311226050000002
							175000
Total						12379018	3454754

PRODUCTION UNIT

PRODUCTION UNIT

MENTORSHIP SUPPORT AVAILABLE

Entrepreneurs were guided on the procurement of high-quality raw materials, including cloth, zips, and various types of threads, from reliable sources such as Rajasthan, Ahmadabad, Surat, and Coimbatore. These regions are known for their expertise in manufacturing and supplying raw materials for the garment industry. By procuring materials from these reputable sources, entrepreneurs could ensure the quality and durability of their products.

Emphasis was placed on the importance of using quality vegetable dyes and suitable packing materials in the garment manufacturing process. Vegetable dyes are preferred for their eco-friendly nature and non-toxic properties, contributing to sustainable and environmentally conscious practices. Additionally, the use of appropriate packing materials ensures that the finished garments are protected during transportation and maintain their quality until they reach the customers.
Efforts were made to identify skilled labor and provide suitable job placements in garment units. Recognizing the significance of skilled workers in the garment industry, initiatives were undertaken to assess and identify individuals with relevant skills and experience. This facilitated the placement of skilled laborers in various garment units, ensuring that the workforce possessed the necessary expertise to contribute effectively to the production processes.
By focusing on the procurement of quality raw materials, utilizing suitable dyes and packing materials, and ensuring the availability of skilled labor, the aim was to enhance the overall quality and competitiveness of the garments produced in Rayadurgam. These initiatives aimed to support entrepreneurs in maintaining high standards in their products and fostering the growth and sustainability of the garment industry in the region.

PRODUCTION UNIT

RAW MATERIALS

FUNDING SUPPORT AVAILABLE :

Industrial Promotional Officers from the District Industries Centre played a crucial role in guiding and supporting entrepreneurs to secure loans from service banks at subsidized rates. These officers provided assistance and necessary information to entrepreneurs regarding the loan application process, documentation requirements, and eligibility criteria. By facilitating access to financing options at lower interest rates, entrepreneurs were able to reduce their financial burden and invest in their businesses more effectively.

Entrepreneurs were encouraged to take advantage of all the incentives outlined in the New Industrial Development Policy for the years 2023-2026 to General category entrepreneurs and Jagananna Badugu Vikasam 2023-26 to SC/ ST entrepreneurs, as announced by the State Government. The policy aimed to promote industrial growth and development by providing various incentives and benefits to entrepreneurs. These incentives include tax exemptions, subsidies, land allotment at preferential rates, infrastructure support, and skill development programs. Entrepreneurs were encouraged to fully avail themselves of these incentives to enhance their business operations and foster long-term sustainability.

By facilitating access to subsidized loans and encouraging entrepreneurs to avail themselves of the incentives offered by the government, the aim was to provide a conducive environment for business growth and promote the success of entrepreneurs in Rayadurgam. These initiatives aimed to support entrepreneurs in overcoming financial barriers and maximizing their potential for growth and success in the garment industry.

DETAILS OF RULES, REGULATIONS, ACTS, GOVERNMENT SCHEMES INTRODUCED OR AMMENDED TO PROFILE IN THE ODOP INITIATIVE IN THE DISTRICT:

All the rules, regulations, and provisions of any other Act in force, such as the Child Labour Act, Pollution Control Act, Minimum Wages Act, and Labour Act, shall apply in Rayadurgam. These Acts have been enacted to safeguard the rights and welfare of workers, protect the environment, and ensure fair and ethical business practices.For instance, the Child Labour Act prohibits the employment of children below a certain age and ensures their right to education and a safe childhood. The Pollution Control Act sets guidelines and standards for industries to minimize their environmental impact and promote sustainable practices. The Minimum Wages Act ensures that workers receive fair remuneration for their services, while the Labour Act establishes regulations regarding working conditions, employee rights, and dispute resolution.
By incorporating the provisions of these Acts, the government aims to create a conducive and responsible business environment in Rayadurgam. Entrepreneurs and businesses are expected to comply with these laws and regulations to ensure the well-being of workers, protect the environment, and uphold ethical and fair labor practices. Compliance with these Acts not only promotes social responsibility but also enhances the reputation and sustainability of businesses in the long run.

DETAILS OF QUALITY ASSURANCE LABS/CERTIFICATION LABS/PROCESSING UNITS/QUALITY INFRASTRUCTURE WITH CONTACT DETAILS:

The following processing units offer dyeing and washing services, contributing to the garment manufacturing industry in and around Rayadurgam town.

PROCESSING PLANT

PROCESSING AND WASHING UNIT

M/s.Sree dyeing unit, Nethaji Road, Rayadurg.
Prop Sri. Ramesh : 9052835677
M/s. Suresh dyeing unit, Nethaji Road, Rayadurg.
Sri. Siva:9490857545
M/s.SRR Washing unit, Kanekla Road,Rayadurg.
Prop. Sri. Avish Prasad.:6302529660.

DETAILS OF DEPARTMENT PROVIDING INSTITUTIONAL SUPPORT TO BENEFICIARIES AVAILING SUPPORT UNDER ODOP INITIATIVE:

PRODUCTION UNIT WITH HIGH SPEED MECHINES

District Rural Development Agency (DRDA), with the financial support of the District Skill Development Officer (DSDO) in the Skill Development Department, conducts skill development training programs in garmenting. These programs aim to enhance the skills and expertise of individuals in the garment industry. The DRDA collaborates with the DSDO to provide the necessary resources and financial support for these training programs.
Training programs focused on Zuki Machines in garmenting are organized for rural unemployed women. These programs are arranged by the Park Administrator of the Textile Park in Rayadurgam. The objective is to equip rural women with the necessary skills and knowledge to operate Zuki Machines effectively. Additionally, the Textile Park facilitates placements for these trained women in various garment units, providing them with employment opportunities.

The Industries Department is responsible for processing applications to claim subsidies provided under the Micro, Small, and Medium Enterprises (MSME) and Prime Minister’s Employment Generation Programme (PMEGP). These subsidies aim to support and promote entrepreneurship and small-scale industries in Rayadurgam. The Industries Department reviews and assesses the applications submitted by eligible individuals or enterprises and facilitates the disbursement of subsidies accordingly.

By conducting skill development training programs, providing placements, and processing subsidy applications, the respective departments and authorities contribute to the growth and development of the garment industry in Rayadurgam while fostering entrepreneurship and providing employment opportunities to the local community.